01
Shopify Development
Strategy, UX, storefront setup, theme customization, catalog structure, payments, shipping and launch support.
IBASTOM · DIGITAL & E-COMMERCE
Digital solutions built to grow your business.
Shopify and WordPress development, e-commerce management, SEO, paid media, analytics and ongoing optimization — connected into one practical growth system.
ShopifyWordPressWooCommerceMagentoGoogle Ads
עבודה עם פלטפורמות וכלים מובילים
ShopifyWordPressWooCommerceMagentoGoogle AdsGA4Meta
12+Years in digital & e-commerce
100+Projects and digital initiatives
4Leading commerce platforms
360°Strategy, execution and optimization
WHAT I DO
A complete digital foundation for online growth.
From strategy and implementation to day-to-day management, measurement and continuous improvement.
02
E-commerce Management
Hands-on management of products, promotions, merchandising, content, integrations and ongoing operations.
03
SEO & Content
Technical SEO, keyword research, site architecture, on-page optimization and content that builds organic visibility.
04
Google & Meta Ads
Search, Shopping, Performance Max and paid social campaigns focused on qualified leads, sales and ROAS.
05
UX & Conversion Optimization
Improving navigation, trust, product discovery, checkout flow and calls to action through data-led decisions.
06
Analytics & Automation
GA4, GTM, dashboards, CRM workflows and automation that turn activity into clear business intelligence.
SELECTED WORK
Digital work built around real business needs.
Selected projects across e-commerce, corporate websites, SEO, digital operations and growth.
ATICAMAN New York
ATICAMAN New York
Shopify store development and management for the U.S. market, including mobile UX, SEO, campaigns and CRM.
Shomrat Hazorea
Shomrat Hazorea
Large-scale Magento commerce operations, catalog management, migration, UX improvements and business integrations.
Borsalino Israel
Borsalino Israel
Ongoing Shopify, SEO, paid media, content, social and local digital management for a premium hat brand.
Keter Lion
Keter Lion
WooCommerce website development and focused organic growth in a competitive retail niche.
RAM Group
RAM Group
Corporate WordPress presence supported by analytics, measurement and Google ecosystem implementation.
Omer Arad
Omer Arad
A clean and accessible portfolio website designed to present artistic work and generate inquiries.
HOW IT WORKS
A clear process from opportunity to growth.
Structured, transparent and practical — with decisions based on business priorities and real data.
Discover
We clarify goals, audiences, current performance, constraints and the strongest opportunities.
Build
We create the right structure, UX, content, tracking and technical implementation.
Optimize
We measure performance, improve conversion points and strengthen what creates business value.
Scale
We expand through SEO, paid acquisition, automation and better digital operations.
ABOUT IBASTOM
Hands-on execution backed by strategic thinking.
I’m Israel Bestomsky, a digital and e-commerce manager with more than 12 years of experience building, managing and growing online businesses across Shopify, WordPress, WooCommerce and Magento. I connect technology, marketing, UX, SEO and analytics into practical solutions that support measurable business growth.
What you can expect
- 12+ years of digital and e-commerce experience
- Hands-on work combined with business strategy
- Clear priorities, transparent communication and measurable progress
- Solutions adapted to the business — not the other way around
FAQ
Common questions before we start.
A few practical answers about platforms, engagement models and the way projects are managed.
Do you work with U.S.-based businesses?+
Yes. IBASTOM supports digital and e-commerce projects targeting the U.S. market, including Shopify stores, English-language websites, SEO and paid acquisition.
Can you manage an existing website?+
Yes. Work can begin with an audit of your current website, analytics, catalog, marketing channels and operational workflow, followed by a prioritized improvement plan.
Do you provide both strategy and execution?+
Yes. The service combines planning with hands-on implementation, ongoing management, measurement and optimization.
Can we start with a focused project?+
Yes. Engagements can begin with a website build, Shopify setup, SEO audit, analytics implementation or a defined growth project.
LET’S TALK
Ready to improve your digital business?
Tell me where your business is today, what needs to improve and what you want to achieve. We’ll identify the right next step.
info@ibastom.com
+1 (000) 000-0000